Global 3D market “flourishing” across cinema, home video and TV VOD platforms reports that thriving and dynamic are not adjectives usually associated with 3D, nor is the phrase clear and discernible growth, but these have been employed in a round-up of 3D services by IHS.

In its analysis, the information and analytics provider says the global 3D consumer market is growing across major platforms, including cinema, home video and pay-TV, and video-on-demand (VOD).

While the benefits of 3D in the cinema world have been known for some time, IHS calculates in its Cross Platform 3DMovies Market Monitor that the number of 3D screens is up fourfold over a period of three years, while 3D box office climbed in the double digits from 2010 to 2011.

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