Ratings Dynasty: YES Network Most-Watched RSN for 10th Straight Year

The YES Network, which celebrated its tenth anniversary year in 2012, finished the 2012 broadcast year as the most-watched regional sports network (RSN) in the country in Total Day delivery (Monday-Sunday, 6a-2a) for the tenth straight year.

YES – named as the seventh-most valuable sports business brand in the world by Forbes in October 2012 — also finished the 2012 broadcast year as the most-watched RSN in the country in Primetime delivery (Monday-Sunday, 7p-11p) for the eighth time in 10 years.

In addition, the YES Network  have seen significant viewership increases in key demographics, and has also performed superbly in outer markets such as Hartford-New Haven, Binghamton, Albany, Syracuse and Buffalo.  YES’ digital and social platforms also experienced tremendous growth last year.

2012 YES Network Ratings

  • YES averaged 27,000 Total Day TV Households in the New York DMA in the 2012 broadcast year.  By comparison, Comcast SportsNet Philadelphia was second in Total Day TV Households with an average of 17,000 (37% less than YES).
  • YES’ Total Day delivery in Males 18-49 increased by 11%.
  • YES averaged 68,000 Primetime TV Households in the New York DMA in the 2012 broadcast year.  By comparison, Comcast SportsNet Philadelphia was second in Primetime TV Households with an average of 55,000 (19% less than YES).
  • YES’ Primetime delivery increased in several key demos, including Males 18-34 (12%), Males 18-49 (16%), Males 25-54 (7%), Persons 18-34 (8%) and Persons 18-49 (10%).

2012 New York Dominance

  • YES’ average of 27,000 Total Day TV Households in the New York DMA in 2012 was only slightly less than two other New York RSNs (MSG and SNY) combined (29,000).
  • YES’ Total Day dominance extends across key demographics; it tied the next top two New York RSNscombined (MSG and SNY) in Persons 25-54 (14,000 vs. 14,000).

2012 Yankees on YES Dominance in New York

  • YES’ Yankees telecasts this past season averaged 290,000 TV Households in the New York DMA.  This was 74% more than what SNY’s Mets telecasts averaged (167,000 TV Households in the New York DMA).
  • Demo deliveries for Yankees games on YES increased by 11% in Men 18-49.
  • YES’ Yankees pre-game shows averaged 45,000 TV Households in the New York DMA, which more than doubled SNY’s Mets pre-game show delivery (21,000).  YES’ post-game shows averaged 97,000 TV Households, more than twice the delivery of SNY’s Mets post-game coverage (48,000). (YES out-delivers SNY’s post-game coverage by 102%).
  • The Yankees on YES delivered more than twice the audience than the Mets on SNY in the following key demos: Men 18-49; Men 25-54; Persons 18-49; and Persons 25-54.
  • 67 Yankees telecasts on YES in 2012 achieved a 4.0 or better average TV HH rating, vs. only 3 Mets telecasts on SNY.
  • YES’ daytime Yankees telecasts frequently out-rated SNY’s and WPIX’ primetime Mets telecasts this past season.

The Resurgent Nets

  • This season, through January 13th, 2013, Nets game telecasts have experienced a more than 150% increase in TV Household viewership in the New York DMA versus YES’ 2011-12 Nets regular-season average (76,000 vs. 30,000).
  • Brooklyn Nets games on YES have seen an even greater demo viewership growth in the New York DMA from last season, including 167% in Males 18-34, 167% in Males 18-49, 300% in Males 25-54, 200% in Persons 18-34, 150% in Persons 18-49, and 200% in Persons 25-54.
  • Through January 13th, 2013, the first 32 Nielsen-rated Nets telecasts on YES, there have been 16 games (50%) that achieved at least a 1.0 TV Household Rating in the New York DMA.  The last time the Nets on YES was able to attain at least 16 games of at least a 1.0 rating within the same parameters was during the 2005-06 Season.

2012 Dominance throughout YES’ “Home-Team” Footprint

  • During the May 2012 and July 2012 Nielsen Sweeps Periods, Yankees games on YES held overwhelming advantages over the Mets games on SNY in average TV household ratings in every market beyond the New York DMA

The average TV Household ratings for Yankees on YES was 250% greater than the Mets on SNY in the Binghamton DMA; 483% greater than the Mets on SNY in the Syracuse DMA; 220% greater in the Albany-Schenectady-Troy DMA, 800% greater in the Hartford-New Haven DMA, and 433% greater in the Buffalo DMA.

  • The YES Network’s combined average Total Day delivery (32,000 TV Households) in the three metered markets (New York, Buffalo and Hartford-New Haven) within its footprint was more than MSG (16,000) and SNY (14,000) combined.
  • In those same three metered markets, the YES Network’s average PrimeTime delivery (78,000 TV Households) was significantly greater than MSG (54,000) and SNY (41,000).

YES Network’s Digital/Social Media Growth

  • YESNetwork.com, which was named the best regional/local Web site last year by cable industry publication CableFAX Daily, saw its number of video views increase by 42% year-over-year.
  • More than 432,000 people follow YES Network’s family of  Twitter feeds, which include the @YESNetwork institutional feed, feeds from YES talent including Michael Kay, Paul O’Neill, Ken Singleton, Mike Fratello, John Flaherty, David Cone, Bob Lorenz,  Jack Curry, Meredith Marakovits, Ryan Ruocco, Sarah Kustok, Chris Shearn, Ross Tucker, Gary Myers, Greg Anthony and Howard Cross, and feeds for specific YES Network programs.  The 432,000 figure is a 260% year-over-year increase.

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