China’s Hunan TV Chooses Quantel Enterprise sQ for Stereo 3D Production

Hunan TV, China’s premier entertainment television channel, has purchased a third Quantel Enterprise sQ fast-turnaround production system for its Stereo3D program production. Hunan TV, a division of the giant Hunan Broadcasting Group, has been a Quantel customer since 2008 when the broadcaster chose two Quantel Enterprise sQ systems for the production of entertainment programming.  Hunan TV later upgraded to a full HD workflow in 2010.

The new Enterprise sQ system handles ingest, editing and output of S3D media within a totally integrated S3D workflow. The fast-turnaround production system will be used in Hunan TV’s new studio to produce 3D content in line with new regulations for China’s top broadcasters.

Director of Hunan TV Gong Rulin says, “The broadcast industry in China is very competitive, so we needed a high quality and reliable broadcast system to deliver excellent results to our wide audience. We chose Quantel Enterprise sQ because its video quality is much better than other systems. The Enterprise sQ workflow is much quicker, with an excellent time–to-air. Enterprise sQ collaborative workflows enable us to produce a lot of 3D content in a very short space of time.  It allows a number of editors to work simultaneously on different sections of a program, making our turnaround time much faster.”

Quantel Sales Director Martin Mulligan says, “Hunan TV delivers high quality entertainment programs to an audience of over 880 million. We are delighted that Hunan TV has again chosen Quantel to deliver stunning content to this huge audience.”