Panasonic and Aframe Form Partnership
Panasonic and Aframe announced a partnership whereby Panasonic will sell Aframe licenses in the United States through its network of Panasonic pro video resellers. Furthering a relationship established last year, this partnership makes it easier for video professionals to harness Aframe’s acclaimed cloud video production platform to streamline P2, AVCCAM, and all file-based workflows for added efficiency and creative freedom. Aframe also provides an ideal platform to utilize smaller file sizes available as P2 expands to AVC-Ultra, specifically AVC LongG and AVC Proxy.
Effective January 28, Panasonic will be selling Aframe through its authorized professional video resellers. Annual accounts start at $1200 (suggested list price) for the first two seat licenses. Additional seats can be added two at a time for the full year, or in blocks of four to support three-month projects. Qualified customers should contact their authorized Panasonic pro video reseller or sales representative to discuss how best to support their organizational workflow and configure a trial account to start utilizing Aframe software.
Based in London with U.S. headquarters in Boston, Aframe’s cloud video production solutions have been providing services to the BBC, MTV, film and TV production firms, corporate video departments, and ad agencies in Europe and the U.S. since 2009.
A cloud video production platform, Aframe saves professionals time, stress, and money all the way through a production workflow. Users can share, search, and collaborate without on-site equipment or full-time staff, and only require an internet connection. Aframe expedites media movement, allows more accessibility from today’s devices for improved productivity and one-stop collaboration. It allows for any original, large broadcast-quality video format in any length to be uploaded, including uncompressed raw footage. The highly secure private cloud-based platform eliminates many of the issues associated with global video production, and its user interface makes it as easy to use as Facebook.
“Our partnership with Aframe delivers a further improvement to Panasonic’s well-established, popular file-based workflows, and provides our customers with an attractive value proposition: a complete P2 workflow solution without requiring IT hardware,” said Michael Bergeron, senior business development manager, Panasonic Systems Communications Company of North America (PSCNA). “Moreover, our technology partnership enables an evolving and improving workflow that is particularly conducive to Panasonic’s latest AVC codecs for P2: AVC-LongG and AVC-Proxy were imagined with platforms like Aframe in mind.”
“Video professionals want to get content out of their cameras and media asset management systems and into the cloud where they can back it up, share it with team members around the world and organize it into breakthrough creative even faster,” said Mark Overington, president of Aframe North America “We’re honored to partner with Panasonic in helping video producers to streamline their entire production workflow by making smart use of cloud computing.”
Since launching North American operations, Aframe has established a network of over a dozen Aframe Upload Center Partners in the U.S. with high-speed ingest onto the company’s private cloud video production network. Locations include New York City, Los Angeles, Chicago, San Francisco, Atlanta, Miami, Boston, and Dallas.