Want Better Personal Video? Think Underwater Tech And Free Cloud Storage
Editor’s note: Michael Chang is CEO of YesVideo, a video-transfer and sharing service. He was previously CEO and co-founder of Greystripe, a mobile ad network acquired in 2011 by ValueClick. Follow him on Twitter @michaelmchang.
TechCrunch.com has this piece from Michael Chang: The world of digital video has undergone a massive transformation in the past few years, thanks to the proliferation of smartphones and innovation in the field. As a result, personal video content creation has exploded; according to the NPD Group, we started 2012 with phones accounting for 25 percent of all photos and videos captured. That’s huge, but I expect that 2013 will see even more accelerated growth.
I see three huge trends in the world of personal video today, and they have one common theme: answering the call of the consumer. Companies like Apple and Google are looking to consumers to see what they want and building products and platforms that meet their needs.
Here’s how I think personal video tech is being affected by consumer demand and what the industry can do to meet these demands.