Growing US interest in Smart and 3D TVs reports that for years, US consumers have had three simple criteria when buying a television: price, size and picture quality. While those factors remain, American television buyers now are placing increased importance on technology features, including Internet connectivity and 3D display, according to the Smart TV Consumer Survey conducted by the IHS Screen Digest TV Systems Service from information and analytics provider IHS.

The IHS Smart TV Consumer Survey, which was completed in June 2012 but reveals insights about current buying trends, polled 658 US television owners over 18 years old.

Among US consumers who planned to purchase a television during the 12-month period following the completion of the survey, 30.7 per cent said they would buy an Internet-connected set. In comparison, only 18.1 per cent of consumers that bought a television during the 12 months before the survey said they desired an Internet-connected set.

Meanwhile, 18.8 per cent of consumers planning to buy a television said they intend to purchase a 3D model, compared to 6.6 per cent for those who already bought a set.


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