Mosart Medialab Names Workman as CEO of USA Organization

Mosart Medialab has named David Workman as CEO of Mosart USA as the company looks to expand its presence and reach in the U.S. market. The organization will complement and extend Mosart’s existing distributor-based sales channels and ensure that the company’s U.S. customers enjoy the same 24-hour-a-day service for which Mosart is known worldwide.

“Our newsroom automation technology is the undisputed market leader in Europe and, more recently, also in Oceania, with growing adoption in other markets as well,” says John Kjellevold, managing director at Mosart Medialab. “David’s familiarity with the U.S. market and his connection with broadcasters across the country will be critical as we strengthen our focus on this area. A U.S.-based organization under David’s leadership will be valuable not only in fostering awareness of Mosart automation, but also in assuring the high quality, consistency, and availability of our sales and support services.”

Workman takes on leadership of the Mosart USA organization with three decades of industry experience, most recently as senior director of the Live Broadcast market segment at Grass Valley. He also has held senior technical and management positions at Abekas Video Systems and at Microsoft, where he worked on video technologies including the VC-1 codec used in Blu-ray Disc mastering.

“As the only newscast automation system built from the ground up to perform in a 24-hour automation environment, Mosart automation offers broadcasters the best solution for telling their stories,” adds Workman. “Whether for news, weather, sports news, or other recurring programs, Mosart automation dramatically reduces the cost of production, offering users an unparalleled ROI. I look forward to demonstrating this value for broadcasters across the United States.”

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