Time-shifting Technology Seldom Used – Research
Before you think that this can’t be right, let me first point out that we’re talking about a story from the Otago Daily Times Online News in New Zealand.
The use of television ‘on demand’ services has been increasing, however viewers are still watching traditional ‘live’ TV … and with it TV advertisements, a new report shows.
Colmar Brunton research commissioned by TVNZ showed seven out of 10 households had the ability to ‘time-shift’ – watching television shows outside of their scheduled programming time – through devices including Apple TV, MySky, Freeview, DVD recorders and other methods. However, only one out of 10 households exclusively used the technology, the results showed.
The study found 85 per cent of viewers watched live TV, 42 per cent watched it delayed, and 37 per cent used on-demand services.