New Radio Ad Insertion Technology From International Datacasting reports that International Datacasting’s second generation of the STAR Pro Audio solution opens up new revenue generating opportunities for radio networks by providing localized ad insertion, according to the company. The new platform enables time-shifting functionality, enabling broadcasters to adjust seamlessly for time zones and adapt to conflicting live programming schedules.

It also lowers per-channel costs through shared hub support and also uses up to 70 percent less bandwidth compared to legacy solutions in the market.

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