Russian Football Premier League Broadcaster Taps Orad
Orad and Liga-TV, a media rights management company and official broadcaster of the Russian Football Premier League (RFPL), have raised the bar on sports broadcasts. Thanks to Orad’s powerful graphics platform, millions of Russian football fans can see, in real time, exhilarating full-screen and lower-third graphics presenting complex and sophisticated football statistics. The graphics are displayed live from the studio during the games themselves, as well as in pre- and post-match shows.
“We looked for a solution that would showcase our graphics and statistics, and bring Russian football production to the highest international level,” comments Ilya Gerkus, CEO of Liga-TV. “Now, our spectators can enjoy lots of interesting facts presented in an exciting way. We are very happy with the result, and looking forward to working with our partners.”
“The development of real-time graphics for sports is a complex task, both creatively and technically. We believe that we managed to push the traditional boundaries of real-time graphics by designing a package for RFPL that looks like high-end postproduction material,” says Anton Maximovsky, CEO and President of Motion Path. “Orad’s real-time platform and its sophisticated authoring tools provided us with a great degree of artistic freedom. As a result, RFPL received an aesthetically rich and sophisticated package with the ‘Nash Football’ brand being the core element. The end product featured a wealth of interesting data, communicated clearly with a dynamic and rich look.”
Eight times a week during each tour, the Russian Football Premier League broadcasts rely on Orad’s sports platforms and Motion Path’s graphic templates to display lineups that include clips of the players, yellow cards, team captains; comparison between groups according to defined criteria; player comparisons including “top three” in each category such as “best forward,” “goal keepers,” etc.; referee statistics, smart game calendar showing upcoming games dynamically, and more on its “Nash Football” channel. The clocks themselves also provide statistical information during the game, such as corners, who held the ball the most, substitutions, fouls, and more.