Ooyala Hosts Webinar on Using Analytics to Maximize Video Monetization

Ooyala is hosting a webinar – How to Use Analytics to Maximize Video Monetization: Tips from Parks Associates and Ooyala – on Oct. 23 at 1 p.m. ET.

The free webinar will include speakers Simon Jones, Solutions Marketing Director, Ooyala and Brett Sappington, Director of Research, Parks Associates.

According to Ooyala, 90% of US viewers are armed with devices capable of accessing TV Everywhere. This webinar will examine how the evolution in content delivery is generating a gold mine of data from viewers across smart TVs, tablets, and smartphones. Topics include:

• Changes in user consumption patterns
• The shift of advertising dollars from TV to online
• Big data’s place in online video
• The need for intelligent analytics
• Monetizing audiences

To register, visit www.ooyala.com.