Orad Expands North American Office with Tal Cohen-Litant, John Previti

Orad’s North American office continues to expand with the addition of Tal Cohen-Litant and John Previti. Cohen-Litant, promoted to Director of Sales & Business Development for Western North America, comes with extensive international experience in media production and broadcasting including several years with sports and on-demand television networks in the US, Europe and the Balkans.  He will lead the Business Development and all Sales and Marketing activities on the West Coast.

John Previti has recently joined Orad as the Sales Operations Manager for North America. In this role, he will be assisting both the sales and support teams. Previti was previously with Cineric, Inc. a post-production and film services company in New York City, and prior to that spent 20 years with Universal Studios in New York as operations manager.

“The recent addition of Tal and John to Orad’s North American office will enable us to further extend our presence in both Canada and the US, as well as ensure that Orad is able to provide its North American customers with the excellent customer support they have come to expect,” says Brian Kelly, General Manager of Orad’s North American Operations.


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