Twitter is gobbling up companies to make tweet-powered TV

The UK’s asks: Do you fiddle with your smartphone while watching TV? You might not realise it, but you’re doing something the industry calls “second screening”, and Twitter is planning to make a lot of money from it.

Twitter has 700 million users and is already the place people go to chat about TV. Around 83,000 people tweeted about EastEnders in the last week. There have been more than 250,000 mentions of Britain’s Got Talent this month. Ellen’s celeb-filled selfie at the Oscars has been retweeted over 3 million times.

But TV and Twitter haven’t really been joined up. Televisionis something you watch, and then discuss on Twitter. The two don’t work together.

Mesagraph, SecondSync, and Gnip, three companies quietly bought by Twitter in the last few weeks, could change that. They all sell Twitter’s own data, and have strong partnerships in TV.


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