GilmanSound Powers Audio Presentation for Super Bowl XLVIII
GilmanSound, an innovative arena and stadium audio-engineering system, engaged fans dancing in the stands at Super Bowl XLVIII. In addition, the company spent weeks prior to the Super Bowl in MetLife Stadium elevating the final games of the 2013 season. With the GilmanSound processing technology in place, fans were able to experience the game supported by a dynamic audio presentation.
GilmanSound is a technology developed by Paul Gilman of Los Angeles-based GilmanSound. This patented method repurposes the existing speaker system and optimizes the sound delivery system. It enhances the audio, but it also pinpoints and solves problems in the existing audio infrastructure.
According to the company, the NFL is soliciting all teams with GilmanSound materials for their consideration at all NFL stadiums. The system makes it possible for their video screen presentation to come alive with greater audio dynamics that seemingly move with the visuals. As the NFL’s vision for greater fan engagement grows, GilmanSound provides the perfect set of tools to achieve that goal.
“For a new, relatively unknown company, to get into the biggest sporting event in the world was against all odds,” says Paul Gilman, founder and inventor. “Due to my years of music in recording studios and concert halls, I missed out on going to sporting events. My first pro football game was in one of the most spectacular stadiums imaginable. Beautiful architecture, filled with technology and a giant screen. My first thought was, ‘What happened to the sound?’ Great speakers and amps were there, but I could not understand the announcer. The music was flat without fidelity though loud. It was an audio blur. My initial vision for GilmanSound was to be in the Super Bowl and we were there for the biggest game on the biggest stage.”
In addition to the Super Bowl at MetLife Stadium, GilmanSound is part of the fan experience at Rangers Ballpark and at the Houston Astros’ home, Minute Maid Park. “We wanted to give our fans the highest quality audio experience,” says Astros VP and General Manager of Building Operations, Marcel Braithwaite. “We researched the best way to address the issue and GilmanSound provided the superior solution.”
“My first pro baseball game was at Rangers Ballpark in Arlington,” states Gilman. “Rangers Ballpark has different dynamics with no roof, but the same issues of unintelligible voice and music. It was so squashed it wrung the air and stripped the emotion out of it, and music is emotion. As a composer I have scored movies where the actor is the most important element to understand, as is the voice for the Rangers.”
The GilmanSound system has helped eliminate many of the expenses tied to vendors to produce concerts on the North Lawn, outside the ballpark. It’s saved them hundreds of thousands of dollars since those shows moved inside the park.
Rob Matwick, the Rangers’ Executive Vice President of Ballpark Operations says, “Utilizing Paul’s technology has saved us money in production expenses, keeps fans in their seats and delivers an outstanding audio experience. We previously hosted pre- and post-game concerts outside our building on our north lawn. The set-up was extensive, taking several days of construction and countless man hours.”
Kirk Hammett of Metallica stopped by Minute Maid Park to hear the system play the band’s music and trailer for their Into The Never 3D film. After hearing it he exclaimed, “WOW! FANTASTIC! I’m so blown away! I never would have believed something like that was possible.”
Gilman has also provided the technology at Sam Boyd Stadium in Las Vegas, NV, for a soccer event between Real Madrid and Mexico and will be deploying systems in soccer stadiums around the globe as well as basketball arenas and music venues.
Multi-platinum, award winning producer and music supervisor Michael Lloyd states, “What Dolby is to theaters, GilmanSound is to stadiums. What Paul has created will open up amazing new avenues for artists to perform and promote themselves in a way never before realized.”