Sony says only "natural disaster" could keep TVs in red this year reports that only a “natural disaster” could keep Sony Corp’s TV division from returning to profit this year, the head of the newly independent business said on Monday, after a decade in the red and repeated missed promises of a turnaround.

Masashi Imamura told a media round table that the TV business, which will become a separate subsidiary of Sony Corp on July 1, could better respond to market fluctuations after taking a scalpel to fixed costs last year and tackling expenses at distribution companies next.

The TV business, which has racked up around 790 billion yen of losses over the past 10 years, has been one of the main contributors to persistent losses in Sony’s flagship electronics division, which Chief Executive Kazuo Hirai has promised to restore to profit.


Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters


The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday