Grass Valley Webinar Targets Closing the Affordability Gap for Digital Media Production

Industry surveys consistently show the need to deliver content to digital destinations as the top trend defining strategic planning. But, for all the buzz about the trend, actual projects are stalled because there is not a solid ROI model. Grass Valley will show you how deep integration across the production workflow creates unprecedented efficiencies that close the ROI gap and turn digital media into a genuine business opportunity for all types and sizes of productions.

Grass Valley’s Ed Casaccia will present a webinar exploring the integrations and the workflows they create; looking at how they change the fundamental assumptions regarding the cost of implementing a full-function digital media strategy while simultaneously resolving difficult rights management issues in live streaming.

The webinar will take place on Wednesday, July 30 at 8:00 am PDT, 11:00 am EDT, 4:00 pm GMT, and 5:00 EST. To register, CLICK HERE.

The 60-minute webinar will address:

• Disaggregating the newscast: create meaningful story segments without time consuming and labor intensive manual jog, shuttle, and edit
• Managing multiple output destinations from a single newsroom computer interface via standard MOS practices
• Avoiding expensive and embarrassing embargo and rights management violations
• Integrating multiple destinations into a single newsroom operation

Ed Casaccia leads Grass Valley’s activities in the news market segment, leveraging a successful 25 year career as a newsroom producer and manager followed by nearly two decades of innovation in news gathering and production technology. He has been guiding Grass Valley’s news efforts since 2003 and has several patents and awards for his work in technology.