Americans watch less TV, stream more, report shows
NewsObserver.com reports that Americans are turning away from live TV on the tube and tuning in to streaming services, a Nielsen report says.
That’s bad news for cable and satellite TV providers. Americans are increasingly watching TV shows and movies on Netflix, Hulu, Amazon streaming and other services. CBS and HBO have announced standalone streaming services as well.
About 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018, it says.
According to the Nielsen report, which came out Wednesday, the average daily time spent watching live TV fell 12 minutes in the third quarter to four hours and 32 minutes. That means it dropped nearly 4 percent to 141 hours per month.