BBC survey: 23% of viewers could benefit from 4K TV broadcasts reports that the BBC claims to have undertaken the largest ever survey of TV viewing habits in the UK, focusing on screen sizes and viewing distances as it weighs up making the leap to 4K broadcasts. The survey also revealed details on the most popular TV technology, the average age of our televisions, the number of people who add speakers to their TVs, and more.

The BBC TV survey claimed 10 per cent of viewers would benefit from “better than HD” quality content based on current viewing habits – rising to 22.9 per cent if people were to buy the size of TV that they say they want (a noticeably larger one).

These assumptions were based on the BBC’s minimum necessary viewing distance of 3x the height of your screen to benefit from HD and 1.5x the height of your screen to benefit from 4K Ultra HD TV.

The BBC said “these results will be used to help plan future services”, a none-too-thinly-veiled hint that the corporation is sizing-up a move to 4K and HDR TV technology.


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