Speaking to What Hi-Fi?, Hiroyuki Iwaki, global head of TV product planning for Panasonic. said: “We’ll be prioritising and pushing HDR as the industry standard.”

Iwaka also confirmed that Panasonic’s recently launched 4K TV sets wouldn’t be able to support Dolby Vision, pointing to the fact that this technology requires additional hardware which won’t feature in this year’s models.

Manufacturers claim that HDR delivers improved picture performance and it’s being investigated by a number of other TV manufacturers, including Sony, Samsung and LG.

At its European Convention in Frankfurt, Panasonic confirmed that its new CX800 flat and CR850 curved 4K Ultra HD TVs will support streamed HDR content when it becomes available later this year.