75% abandon poor streaming within 4 minutes

Advanced-Television.com reports that Conviva, a specialist in OTT video experience optimisation, has released the findings of its inaugural report, which found that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback. The report reveals the steep challenges OTT service providers, ISPs and CDNs face in today’s shifting broadcast consumption landscape.

“The stakes have never been higher,” said Hui Zhang, CEO of Conviva. “As content consumption moves away from the traditional TV-based model, broadcasters need to ensure their online platforms deliver a seamless experience regardless of the device used.”

For key findings, see http://advanced-television.com/2015/03/27/75-abandon-poor-streaming-within-4min/