NFL, Yahoo! to Deliver First Global Live Stream of NFL Game

The NFL and Yahoo! Inc. will look to make some digital history this fall with the first-ever live stream of an NFL game to a global audience. Yahoo! will host the stream of the International Series game between the Buffalo Bills and Jacksonville Jaguars from London’s Wembley Stadium on Oct. 25 and it will be available for free across devices.

Screen Shot 2015-06-03 at 11.19.13 AMYahoo! has reportedly bested Google’s YouTube and other video services to snatch the honor. According to Recode, Yahoo paid at least $20 million to land the exclusive rights.

The announcement is a big step for the NFL which has been vocal about its desire to improve its digital distribution and multi-platform exposure. The league is leveraging Yahoo’s global audience, digital advertising capabilities, and delivery platforms, which span desktop, mobile, tablet, connected TVs, and set-top boxes, to ensure that the Bills-Jaguars game is accessible on every screen globally.

“The NFL has always been committed to being at the forefront of media innovation,” Roger Goodell, Commissioner of the National Football League said in an official release from the league. “Through this partnership with Yahoo – one of the world’s most recognizable digital brands – we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape.”

“We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” said Marissa Mayer, President and CEO of Yahoo. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.”

For in-market fans, the game will also be televised in the both the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets live at 9:30 a.m. ET.

 

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