From HDR To Virtual Reality: Inside The Future Of Entertainment reports that many critics of the technological age in which we live cite isolation as one of innovation’s greatest failures. But Technicolor – the 100-year-old technology company made famous for bringing color motion pictures to the screen – focuses on collaboration, specifically collaboration between content producers, content providers and content consumers. And last week at the company’s annual science and technology summit, Technicolor focused on how this collaborative model will change the future of entertainment. With a promise to dedicate the company to “the telling and enjoyment of stories,” president of the Technology Group Stéphane Rougeot introduced some of the innovations that will no doubt be an integral part of this future.

Goodbye HD, Hello HDR

Just a few years ago HD was all the rage in top-of-the-line televisions and programming, but HDR – High Dynamic Range – is the digital imaging that will replace it. HDR technology focuses on creating a more detailed and lifelike image by recovering the true color of an image. And with the UHD Alliance aiming to set HDR standards by the end of this year, HDR certifications will soon be ubiquitous on televisions and set-top boxes in electronics stores and homes.

It is mainly thanks to Technicolor that HDR will go from an idea in a lab to an image on your screen, as the company has been creating HDR technology used in every step of the entertainment process. With a new HDR plug-in, Technicolor is working with content creators – the studios, producers, etc .– to sharpen the images of new and existing film and television. And to bring this technology onto one of the new HDR televisions – some of the latest LG, Samsung and Sony models offer HDR capability – the company has created the HDR 4K set-top box. With just one signal, the box allows content to be displayed in HDR or SDR, depending on a content’s imaging. While this may look like any old cable box, the grey plastic device will allow you to get the clearer, brighter picture you want, without having to reconfigure your home theater each time.


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