Technicolor 'Magic' Brings HDR 1 Step Closer

LightReading.com reports that High Dynamic Range (HDR) may be the technology that gets the industry really moving on Ultra HD TV. And Technicolor is positioning itself to be a major catalyst in HDR deployments.

Technicolor (Euronext Paris: TCH; NYSE: TCH) this week announced a new solution that works at the encoding and decoding layers to make a single video stream look like HDR content to HDR devices, and Standard Dynamic Range (SDR) content to SDR devices. (See Technicolor Intros Backwards-Compatible HDR Solution.)

The solution has two things going for it. First, the ability to provide backwards compatibility means programmers and service providers can start seeding the market with more HDR content today without worrying about how few people have HDR screens.

“One of our missions is you can broadcast once, one signal, and it will play just fine on all the legacy TVs out there,” said Mark Turner, VP of Partnership Relations and Business Development at Technicolor.

Read more at http://www.lightreading.com/video/4k-8k-video/technicolor-magic-brings-hdr-1-step-closer/d/d-id/716607