Audio technology to premiere in NZ film [video] reports that cinema goers have been given a sneak sound preview at the Embassy Theatre in Wellington (new Zealand) that enhances the experience in scary movie.

Over 250 volunteers sat through six-minute Rumble sample sessions, many of whom had their heart-rate tested before and after the screening and received basic psychology testing.

California-based Rumble was initially developed for use in theme-park rides.

Creators soon discovered its potential for cinema, with the industry’s increasing demands for technical innovation and audience experience.

The audio technology is designed to hit the bass frequencies of most cinema’s sub effects speakers, creating a physical reaction similar to dread, or that feeling you might get when you think you have left the oven on.

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