Tennis Channel, USTA Form Digital-Subscription Partnership
Tennis Channel and the United States Tennis Association (USTA), the governing body of tennis in the United States, have formed a digital-subscription partnership centered on the channel’s Tennis Channel Plus service.
The USTA is Tennis Channel’s exclusive Tennis Channel Plus partner during the holiday season, now through December 31. In this period, USTA members are able to take 25-percent off Tennis Channel Plus’ $79.99 annual subscription. Additionally, non-members who want to purchase the OTT service through the USTA are able to save 20-percent on an annual subscription.
The partnership will resume May 1 through June 5, during the lead-up to the French Open in late May. Of Tennis Channel Plus’ year-round content, a significant lineup of live, multi-court coverage is available during the French Open.
Tennis Channel will support the USTA with an online video promo and creative elements to use in its membership outreach.
“This is a great opportunity for Tennis Channel and the USTA to put Tennis Channel Plus in front of other fans who want even more tennis than we can fit on TV,” said Adam Ware, senior vice president, head of digital, Tennis Chanel. “I can’t think of a better audience for Tennis Channel Plus than USTA members.”
Launched during the 2014 French Open, Tennis Channel Plus is available to everyone in the United States, regardless of whether they currently subscribe to Tennis Channel. The premium digital-subscription service offers exclusive content unavailable on the linear television network, including more than 650 live matches from more than 50 events. Among these are the French Open, Australian Open, Davis Cup, Fed Cup, Hopman cup, and numerous ATP and WTA tournaments. Beyond live coverage, Tennis Channel Plus features archived original network programming, highlights and thousands of hours of on-demand classic matches.
Tennis Channel and the USTA have worked together in various capacities since the channel first appeared on air in 2003. In addition to network coverage at a number of events it governs, the USTA made a financial investment in Tennis Channel in 2006. Tennis Channel currently produces a three-hour daily morning show from Arthur Ashe Stadium during the US Open, the largest tournament in tennis, as well as encore late-night match coverage throughout the event.