4K is not quite ready for primetime, says the Better Business Bureau
Computerworld.com reports that the DirecTV dishonest Hannah Davis television ad is not doing 4K any favors.
The timing for this controversy could not be any worse.
This week, the National Advertising Division of the Council of Better Business Bureaus jumped all over DirecTV for an ad they say is dishonest. It’s the one where supermodel Hannah Davis is walking on the beach with a horse and explains how 4K is so amazing.
DirectTV is the only satellite provider that offers the service, but the NAD received complaints from other providers like Charter Communications that the ad makes it seem like all of DirecTV content is in 4K instead of a limited selection of movies and shows.
According to 4K.com, the NAD released a statement that reads like this: “DirecTV should “modify its claim to clearly address the developing nature of 4K technology and narrowly tailor the claim by either specifying the number of movies and/or programs provided in 4K or otherwise indicate that only a small amount of programming is currently available in 4K.”