Utah Scientific Shifts Marketing to Wall Street Communications
Wall Street Communications has been engaged to provide comprehensive strategic marketing and marketing communications services to Utah Scientific, the highly respected supplier of routing switchers and associated distribution products for the broadcast industry. As of Feb. 1, Wall Street Communications is effectively functioning as Utah Scientific’s marketing department, reporting directly to Utah Scientific President and CEO Tom Harmon.
“Utah Scientific has engaged repeatedly with Wall Street Communications over the past 20 years on media relations and marcom projects, so they were a natural choice to serve as our virtual marketing department as our company positions itself for a new stage of growth,” Harmon said. “Beyond the level of trust that comes with this experience of working together, there is probably no other agency that has shown such a lasting commitment and engagement with our industry. Frankly, it is hard to imagine any other agency working with us on this level.”
“It is an honor to have been selected to provide the marketing function to Utah Scientific,” said Chris Lesieutre, Wall Street Communications president. “This is a role that leverages all of our strengths, including our understanding of the broadcast-equipment industry; our ability to speak the language of its innovators and customers; our long-standing relationships with its journalists, bloggers, analysts, publishers, and other influencers; and everything we’ve learned in growing our own business from a tiny boutique to a multidisciplinary marketing-agency group.”
Specific services to be provided by Wall Street Communications to Utah Scientific will include development and execution of an annual integrated marketing plan, including content creation and traditional and digital advertising, traditional business-to-business media relations, and social media outreach.
Wall Street Communications counts ChyronHego, Harmonic, Quantum, Riedel, SMPTE, and IEEE Broadcast Technology Society among its clients. The agency takes its name from Wall Street in Salt Lake City, where it was founded in 1996. Among the first “virtual” agencies, today Wall Street Communications combines its brick-and-mortar headquarters in Salt Lake City with satellite offices across the United States and in Central America and the U.K.