NAB 2016: Ross Video Partners With Sixty to Deliver Graphics, Studio Packages via e-commerce Platform
TV experience company Sixty is partnering with Ross Video to make on-air graphics and virtual studio packages available via Ross Video’s e-commerce platform. Graphics and virtual studio packages are available for news, finance, weather and sport.
“Ross needed to enhance its XPression demo content, and was looking for a clean, modern and edgy ’European’ design for both live on-air graphics and a virtual studio set-up,” said Henriette Sæther, Chief Commercial Officer at Sixty. ”That’s why they chose to partner with Sixty.”
“This is a completely new way of bringing broadcast designs to market, making it possible for broadcasters to acquire broadcast graphics through an off-the-shelf online store,‘’ she continued.
Ross Video will showcase the offering at NAB 2016 in Las Vegas on booth N3705. Sixty will be at NAB on booth N319MR.
“By partnering with Sixty for our e-commerce platform, we are able to offer broadcasters a wide range of on-air graphics and virtual sets for a variety of production needs,” said Jim Doyle, Director of Creative Services at Ross Video.
Sixty’s graphics offering is a complete set of ready-for-air real-time broadcast graphics. The graphics are easily customized to suit individual customer needs by using a simple scene hierarchy. The pre-supplied scenes and files also allow broadcasters to develop their own templates.
The scenes are also characterized by their use of XPression with transition logic which ensures consistent, seamless, artefact-free transition from one to another – meaning that an operator does not need to be concerned about the impact of any change in, for example, lower third states.