Case Study: Signiant Media Shuttle Assists Detroit Lions in Video Delivery
Story Highlights
While what happens on the field is king, today’s NFL teams know that how well they monetize content is critical to business success. And today, video is the content that really matters. Signiant offers a look at how the Detroit Lions use Signiant Media Shuttle to quickly and easily send large files to media owners across the country in this case study.
CASE STUDY: Rushing Digital Yards – The Detroit Lions’ Accelerated Approach to Media Distribution
In this case study you will find:
- How the capability led to contact from the likes of the NFL Network, ESPN, NBC Sports and Fox Sports.
- How the Lions also expanded its audience to smaller, local stations
- How the data they got meant they could improve ad sales and sponsorship