New NBA platform lets fans create their own playoffs videos reports that if you’re a basketball fan, you’re more than aware it’s playoff time — and we’re down to the final four teams. You probably also know that the NBA has been running a promo called ‘Every Second Counts‘, which includes a new song written specifically for the campaign by the artist Timbaland.

Now The NBA wants to get fans involved too, and it’s teaming with BroadbandTV to help fans make their own videos. To that end, it’s launched a new fan-focused video creation initiative called The NBA Playmakers Network, which will include a YouTube channel, access to various NBA content assets and other platforms the league will be including over time.

It’s the start of a much broader program that in conjunction with BBTV, the league hopes to highlight high-quality fan content. While any fan can participate, the goal is to connect in a big way with younger millennial audiences, so participants who build big audiences or show special talent could earn rewards in the form of tickets, access to the NBA video team and more.


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