New technology could add product placement to old TV programmes

The UK’s reports that Your favourite episodes of Friends could soon come with added product placement following the rollout of new technology that digitally inserts branded goods into pre-existing video programmes.

The technology, described as “product placement on steroids” is being premiered for Bushmills whiskey in specially created segments in between normal programmes on Vice’s Viceland TV channel, but it could also be used to introduce product placements into older shows.

The technology is the result of a partnership between Mirriad Advertising Ltd and media agency Havas Media Group, which claims it will attract $25m (£17m) in spending over the next 12 months.


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