BAMTECH Lands ‘League of Legends’ Rights in $300M Deal with Riot Games

League of Legends from Riot Games has been legendary in its own right over the years as the e-game/sport competition has turned into a global phenomenon. And now Riot Games has inked a $300 million deal lasting through 2023 with MLB’s BAMTech whereby BAMTech will have streaming rights and more.

'League of Legends' competitions draw tens of thousands of fans to attend in person and reaches millions more online.

‘League of Legends’ competitions draw tens of thousands of fans to attend in person and reaches millions more online.

“We will be working closely with BAMTech to grow revenue in our sport through various means, including sponsorship and advertising,” said the Riot Games press statement. “Beginning next year, we’ll also be collaborating to push the boundaries of the esports viewing experience, leveraging BAMTech’s best-in-class technology to create additional possibilities and opportunities for fans to access, and connect with, League of Legends.”

The Wall Street Journal reports that BAMTech will launch a streaming application in 2017 for League of Legends which will run on both PCs and smartphones and intends to monetize via advertising sales and sponsorship deals, which is what the exclusivity referenced above entails. Additionally, BAMTech will handle the distribution of the content it streams to other streaming platforms like Twitch and YouTube.

League of Legends’s popularity has led to Riot Games (which makes no other video games) bringing in more than $1 billion in revenues per year. Riot Games views the deal as a game changer as it will provide true economic sustainability to ensure that the sport lasts. The company also believes that BAMTech will unlock additional value for the sport. Reports state that initial revenue generated from the deal will go to BAMTech in order to cover the investment but that beyond that Riot Games would share the revenues.

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