Facebook’s Rob Shaw Not Surprised by Facebook Live’s Impact, Believes ‘There’s Still A Ways to Go’

It’s hasn’t been a full year since Facebook officially rolled out its Facebook Live platform, and now, as 2016 nears its close, it has already made tremendous waves on the media industry.

Were the folks at the world’s largest social media company surprised at how quickly and forcefully Facebook Live disrupted the media industry? Rob Shaw, who heads up global sports media partnerships for the brand, wasn’t.

While speaking at the SVG Summit in New York last week, Shaw shared his thoughts on Facebook Live’s quick success.

“I wouldn’t say it was a surprise. We’ve seen major shifts. Remember this is the same company who, three years before the trend began, said ‘we’re all in on mobile.’ So we try to understand what picks to make and go all in on it. The only thing I will say right now is that I truly believe that this is just the beginning. We’re going to look back at this as a stage of infancy, in my opinion. There’s still a ways to go. Number 1, on our end, building it out; coming up with more production tools that would allow the creatives to do even more great work with storytelling but also making the experience of consuming the content even more social to further differentiate the content from what you would get from a broadcast on television.”

Watch Shaw’s full comments from the SVG Summit:

For more video coverage from the 2016 SVG Summit and the Sports Broadcasting Hall of Fame, visit SVG On Demand.

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