CES 2017: LiveU Powers BeTerrific Live Broadcast
LiveU is collaborating with leading online broadcaster, BeTerrific, to bring all of the excitement of CES to fans online in real-time. As an “Official Media Partner” of CES 2017, BeTerrific will be using LiveU technology in its broadcast location (Central Hall Grand Lobby – second floor above Nathan’s) to present its viewers with an inside look at the companies and products shaping the tech industry – live from CES.
LiveU Solo will enable BeTerrific to switch from the live interviews in studio to a roving reporter covering the various halls and venues throughout the four-day show. To supplement the full broadcast and reach a broader audience online, the LiveU Solo Facebook Live Video Booth will allow BeTerrific guests to interact with fans online before and after their interviews.
“CES is the world’s gathering place for innovation and each year we look for new ways to cover as much as possible. We used LiveU Solo last year to roam the convention halls more freely and that was extremely successful,” says BeTerrific Host, Michael Artsis. “LiveU technology has helped our audience feel as if they were right there in the heart of the action and get exposure to information about products and technology that they might not have been able to see even if they were at CES.”
“This year, we decided to up the ante and augment the BeTerrific CES broadcast with a dedicated LiveU Solo Facebook Live Video Booth to allow guest interviewees to join the social conversation and interact with their fans and followers on Facebook Live,” says LiveU, VP Marketing Americas, Claudia Barbiero. “LiveU Solo provides simple one touch integration to Facebook Live and offers high-quality live video matching that of a broadcaster. We invite CES visitors and guests to stop by the booth to get a demo and see how easy it is to go live using our Solo solution.”
BeTerrific will be going live during CES 2017 from 8:30 am PT to 6 pm PTThursday, January 5 through Sunday, January 8th.