Arvato Systems To Serve as Host, Event Partner for Berlin’s 2017 NewTV Summit

The fifth BITKOM NewTV Summit will be held in Berlin on January 26. Arvato Systems is an event partner, delivering an important presentation. This year, the company will also host the event, welcoming delegates from the TV and media industry to Bertelsmann’s famous address: Unter den Linden 1.

Ralf Schürmann, CEO Arvato Systems S4M opens the event, which this year highlights the interplay of video, technology, and business. Workshops and panels discuss the hot topics of the moment, including video streaming, sport and entertainment, virtual reality and 360 degrees, technology and content, as well as business and best practices.

To an extent almost unparalleled in other sectors, the video industry inhabits a world where content, technology, and distribution are in a state of constant change with previously separate sectors changing and even merging. Technology innovations such as live streaming and virtual reality provide the means for the creation of new types of content, and this new content is consumed in an increasingly personalized way. At the same time video on demand has turned passive viewers into active users.

How TV broadcasters can succeed in asserting themselves against strong online competition is the main topic of the Arvato Systems presentation, given by Markus Slivovsky, Senior Consultant Marketing Solutions. “Five Insider Tips for an Effective Customer Experience” shows how an inspirational experience is always the key to long-term customer loyalty, regardless of whether the experience is linear, non-linear, traditional, or digital.

More than 150 decision makers from the worlds of politics, economics and media come together to discuss the latest developments in the video industry at the NewTV summit. National and international players in the market share ideas and discuss their strategies for business, technology, content, distribution, analytics – as well as the new monetization opportunities. Breaks between sessions provide opportunities for delegates to network and to visit stands such as IT and media service provider Arvato Systems where a team of experts are on stand-by, ready to answer questions and present their portfolio of media industry IT solutions.

“We are delighted to have the opportunity to host the BITKOM NewTV Summit at our Bertelsmann Premises,” says Ralf Schürmann. “Delegates can look forward to a fascinating program full of lectures, workshops and panels as well as opportunities to share ideas and opinions with other experts in the industry.”