NAB 2017

NAB 2017: Adorama To Demo Latest Pro Gear, Launch B-to-B Sales Division

Adorama (Booth C9539) will be showcasing its offering of professional broadcast and production equipment at NAB 2017. In addition to having the latest gear on display and available for hands-on demonstrations, the NYC-based photo, video and audio retailer will unveil its B-to-B professional consultative sales division.

adorama-nabBrand new to the Adorama showcase is a broadcast-workflow demo, featuring three PTZ cameras stationed around the booth, feeding live footage to 50-in. LED monitors. It is complete with a live-broadcast mixer to switch between feeds and a computer for generating graphics. Booth visitors will be able to run through a multicamera workflow, adding graphics and cross-fades between camera feeds to test out real-world workflows for multicamera work, such as arena productions, small studio setups, and event venues.

Visitors to the booth will be able to meet government-, education-, and corporate-sales reps and production experts from the Adorama Rentals team to discuss their production needs.

“The NAB Show is the broadcast industry’s biggest show of the year in the U.S., making it the perfect setting to introduce media professionals to Adorama’s sales division, which was overhauled from the ground up to offer customers hands-on consultative services, from presales to post,” says Chief Marketing Officer Lev Peker. “As the launch pad for this new business endeavor, we look forward to establishing and strengthening our relationships with broadcasters and content creators who will greatly benefit from these new professional solutions.”

All attendees will be eligible to enter the Adorama NAB 2017 Great Giveaway Sweepstakes for a chance to win a prize each night of the show. Two prizes will be raffled off each evening at 5 p.m. Attendees must be present to win one of the following: Monday: Sony PXW-FS5 4K XDCAM camera (a $5,749 value), Atomos Ninja Flame 4K recording monitor ($1,295); Tuesday: DJI Mavic Pro ($999), GoPro HERO5 ($399); Wednesday: Canon XC15 4K UHD professional camcorder ($2,399), Blackmagic Design Video Assist 4K monitor with UHD recorder ($895).

Gear from top manufacturers will be available for test-drive:

  • Cameras from Arri, Canon, Blackmagic Design, Panasonic, RED and Sony, including the Panasonic GH5
  • Lenses from Angenieux, Canon, Cooke, Fujinon, Schneider, Sony, and Tokina, including the new Fujinon MK 18-55mm T2.9 EF cine lens
  • Video accessories, such as tripods, from Sachtler and Vinten
  • Monitors from Atomos, Blackmagic Design, Convergent Design and Small HD
  • Drones from DJI and Parrot
  • Lighting from Aladdin, Arri, Ikan, Litepanels and Westcott

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