Turner, CBS, NCAA Launch Live Twitter Show Just in Time for March Madness
30-minute preview show debuts Thursday
Turner Sports, the NCAA, and CBS Sports have joined up to launch a 30-minute breakdown show that will air exclusively on Twitter. NCAA March Madness Now is slated to begin today (Thursday, March 16, 2017) at 11:30 a.m. ET.
The “social-driven” preview show is designed to integrate with Twitter conversation around the NCAA tournament.
Produced by Turner Sports from Turner Studios in Atlanta, the show — airing four times throughout the tournament — will be streamed live on Twitter to logged-in and logged-out users globally via marchmadness.twitter.com and @marchmadness as a lead-up to the Infiniti NCAA Tip-Off pregame show.
The show will be led by host Noah Coslov and college-basketball analyst Jarvis Hayes. The duo will break down the action throughout the first round, interacting with Twitter content including predictions, fan polls, celebrity tweets, some good-natured ribbing as brackets get busted, and a look behind-the-scenes of the coverage of the tournament from Turner and CBS.
The show is also expected to return during Final Four weekend, when Coslov will be joined by 2002 Big East Player of the Year Caron Butler.
NCAA March Madness Now’s confirmed schedule is Thursday and Friday of this week at 11:30 a.m., Saturday April 1 at 2:30 p.m., and Monday April 3 at 8:00 p.m.