The Masters Thursday/Friday Streams to Record Audience on ESPN Digital Platforms
ESPN wrapped up its live coverage of the first and second rounds of the Masters Tournament at Augusta National Golf Club on Friday, April 7, with its highest streaming numbers ever for the two days. Fans streamed a record 25.8 million total minutes, a five percent increase from 2016, and the two-day average minute audience of 46,812 was up three percent from the 2016 record of 45,313.
ESPN digital platforms also notched a record two-day average of 961,000 unique visitors to golf content on the ESPN App, an increase of 34 percent over 2016. Also, a two-day average of 1.3 million daily unique visitors went to golf content on ESPN.com. Across all ESPN digital platforms, the two-day average minute audience of 23,000 people on golf content was a 14 percent increase from 2016.
Friday’s second round stream from 3-7:30 p.m. ET earned a record average minute audience of 49,038 viewers.
On Thursday during the first round, A record streaming average minute audience of 44,585 viewers, up seven percent from 2016, included a total of 174,000 viewers (up three percent) watching 12,100,000 minutes (up eight percent), also both records for the event. In addition, in the average minute there were nearly 24,000 people consuming golf content on ESPN’s digital platforms. The ESPN App saw more than one million unique visitors to golf content on Thursday, up 45 percent from last year, and the ESPN.com Golf section saw 1.6 million unique visitors, up 17 percent from 2016.