Aperi Continues to Grow in Asia Pacific Region With New Office in Melbourne
Following several significant technology deployments in the last 12 months, Aperi, the software-based company for live IP media processing, is cementing its growing presence in the Asia Pacific region by opening an office in Melbourne, Australia. The news comes as Aperi also appoints David Drew in the new position of senior technology manager for Asia Pacific.
Aperi’s new Melbourne-based office will support its regional customers and other content producers/media services in the area as they begin to move away from hardware-centric baseband live production/transport infrastructures towards entirely software-based native-IP real-time media processing networks.
The announcement of the new office and personnel appointment follows several technology roll-outs, including a Chinese broadcaster’s use of the Aperi platform inside its own headquarters for better-connected live production. A major Australian service provider has also used Aperi’s platform for the deployment of their live remote production network to cover the country’s biggest sporting events.
“Australia has historically been a keen and early adopter of new technologies in the live media production, contribution and distribution space so it makes sense to have a permanent presence there,” says Joop Janssen, Aperi’s CEO. “With several media services providers in the region now embracing new, IP-based technologies, we’re excited to also bring David on board to help us support this growth in demand.”
In his new position with Aperi, David Drew will use his experience as a technology senior executive within telecommunications and the media industry to help broadcasters, content distributors and network operators in the region deploy virtualized native-IP infrastructures.
“The media production industry is at a really interesting moment in its history. Broadcasters want to be able to deliver more while deploying less and many technologists are considering how this is best done,” says David. “I’m looking forward to working with Aperi and promoting its unique platform to further spread the delivery of real-world user benefits of adopting native-IP infrastructures.”
Aperi’s APAC office – which will become part of Aperi’s 24/7 customer support network – opened on Monday 21 August. Aperi will be presenting the latest advancements in its virtualized media processing platform on stand 2.C27 at IBC2017 between 15-19 September.