SVG Summit Spotlight: Cloud Workshop Headlined by NASCAR, NBC Olympics, and WTA Media Case Studies

After drawing standing-room–only crowds the past two years, the Cloud Workshop: Production & MAM Workflows returns to Day 1 of the SVG Summit on Dec. 11. This year’s edition will dive deep into virtualized workflows deployed by NASCAR Productions, NBC Olympics and NBC Sports, WTA Media with full case studies presented by each organization. This trio of case studies will be followed by a panel titled “Best Practices in the Cloud: Virtualization, Microservices, and the Changing Face of Sports Production”. Held from 10 a.m. to noon ET on Monday Dec. 11, this seminar is open to all SVG Summit attendees. 

CLICK HERE to register now for the SVG Summit. For more information, including the full program and sponsorship information, visit

With cloud-based workflows and virtualization revolutionizing the way video is created and managed, leagues and broadcasters are revamping their production and asset-management operations to open new doors for content distribution. Check out the full agenda below and make sure to arrive early as space for the Cloud Workshop is limited!

10:00  WTA Media Case Study: First Service! How WTA’s Asset-Distribution Platform for Broadcast Partners Increases Efficiency & ROI

High costs associated with creating program assets mean that production teams are looking to gain maximum exposure from the content they create to generate the greatest return on their investment and promote their sports as far as possible. This case study looks at how WTA Media’s broadcast partners can now access a huge range of supporting content to augment their live and near-live broadcast programming through Imagen’s feature-rich, self-serve video portal. This ‘one-stop shop’ delivers a combination of free and restricted access to exclusive interviews, player profiles, shoulder programming and tournament information. Usage analytics provides insight into engagement levels and helps WTA Media plan more effective content for future tournaments.
Louise Lawler, WTA Media, Series Producer/Director

*Sponsored by Imagen*

10:15  NASCAR Productions Case Study: How Combining the Cloud and Machine Learning Creates a Recipe for Success

Major sports broadcasters, leagues, and content creators have begun leveraging AI and machine learning to streamline their operations, as well as enhance their ability to tell the story and manage their content. By leveraging TensorFlow – open-source machine-intelligence software capable of running on local resources and/or major cloud platforms – NASCAR Productions is developing robust, extensible in-house tools capable of detecting types of cars, logos, faces, and more. In this overview, learn how combining machine learning and the cloud can take your operation to new heights.
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production and New Media Technology

10:30  Case Study TBD: Technology in Action!


10:45  NBC Sports Case Study: In the Cloud From Rio to Korea – and Everything in Between

As the 2018 Winter Olympics approach, NBC Olympics will once again be tasked with with connecting its on-site operation in PyeongChang with its Broadcast Center in Stamford, CT, as well as multiple facilities across the U.S. in order to exchange content. Learn how NBC is continuing to build out this cloud-based ecosystem following the successful 2016 Rio Games and how these multi-site-production workflows are being deployed across its various sports properties.
Jim Miles, NBC Sports/Olympics, Director, Digital Workflow Systems

11:00  Best Practices in the Cloud: Virtualization, Microservices, and the Changing Face of Sports Production

Cloud-based technologies are changing the entire video-production ecosystem from storage and editing to encoding and transcoding and beyond. Sports-production leaders give an inside look into how cloud-based workflows and virtualized infrastructures are changing the way they create content and do business.
Moderator: Jason Dachman, SVG, Chief Editor
Confirmed Panelists:
Nick Ashwin
, Imagen, Senior Account Manager, North America
Jim Miles, NBC Sports/Olympics, Director, Digital Workflow Systems
Rich Wilson, Cloudian, Systems Engineer
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production and New Media Technology

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters


The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday