PyeongChang 2018

The SVG Podcast: Winter Olympics Special With NBC Sports’ Lyndsay Signor (Plus Our Onsite Audio Diary)

Chatting social strategy, platforms, and lessons learned with the six-time Olympics vet

The Winter Olympics are under way and, from the IBC to the many venues, SVG is on the scene, covering all the video- production and tech happenings in PyeongChang, South Korea.

Through the Closing Ceremony, SVG will bring you special episodes of The SVG Podcast as Executive Director Ken Kerschbaumer and Director of Digital Brandon Costa give you the inside scoop on all the innovations they are seeing at the Olympics.

In addition, each episode will feature an in-depth interview with a major executive or intriguing personality who dissects their team’s efforts and offers opinions on larger trends facing the sports-media industry.

In today’s episode, Kerschbaumer and Costa discuss their first impressions of the PyeongChang Games and examine how Eurosport, the new player on the block, is bringing a fresh perspective to covering an Olympics.

Costa also sits down with Lyndsay Signor, senior director, consumer engagement, NBC Sports, to discuss everything going on behind the scenes with the NBC Olympics social-media team, how she’s adjusting to recent changes made to a couple of key platforms, and what content is bringing NBC success with social-media audiences through the early parts of these Games.

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

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Follow us on Twitter:
Sports Video Group: @sportsvideo
Ken Kerschbaumer: @kenkersch
Brandon Costa: @SVG_Brandon

To listen to all of the previous episodes of The SVG Podcast, visit the SVG On Demand section HERE.

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