NAB 2018

NAB 2018: Future of Cinema Conference Produced in Partnership With SMPTE

The internet is evolving at an ever-increasing rate, providing consumers with numerous new opportunities to acquire and consume media content. The media and entertainment industry is continually exploring new ways to compete and adapt with the evolving landscape. NAB 2018’s Future of Cinema Conference, produced in partnership with SMPTE, will examine the future of movie-making. The conference will also dive deep into shifting models and opportunities for monetization, featuring hot topics such as next-gen cinema, high-dynamic-range (HDR), and immersive media (AR/VR/MR).

President Matthew Goldman, who is senior vice president of technology, TV and media at Ericsson, will join SMPTE Executive Vice President Pat Griffis, vice president of technology in the office of the CTO at Dolby Laboratories, and Chris Witham, director of digital cinema technology at The Walt Disney Studios, to open the event. SMPTE Executive Director Barbara Lange will join Griffis and Witham in opening the conference’s second and final day.

Past SMPTE President Peter Ludé, CTO at Mission Rock Digital LLC., will be among the speakers addressing aspects of working with next-generation movie-making technologies. A study of viewing habits of “Gen Z: The YouTube Generation” will be presented by his daughter,15-year-old Helen. SMPTE Member Michael Zink, vice president of technology at Warner Bros., is producing the session, “Getting Ready for Next Generation Cinema,” featuring Ronan Boitard of Barco/MTT Innovation, Gary Feather of NanoLumens, and c of Light Field Lab, Inc.

SMPTE Fellow Annie Chang, vice president of creative technology at Universal Pictures, is organizing a session that will take a look at the application of artificial intelligence and machine learning for content creation in a session titled “Do Androids Dream of Making Movies.” Britta Wilson, who serves as vice president of inclusion strategies at Pixar, will host a session titled “Diversity & Inclusion in the Cinema Workspace.” Further sessions will focus on the future of HDR, the emergence of location-based entertainment, and the techniques and technology used to capture immersive images.

 

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