NAB 2018

NAB 2018: The Switch To Showcase Production And Transmission Services

The Switch will be showcasing its complete line of production and transmission services, including its value-added applications that leverage the power of The Switch’s worldwide transmission services platform, at NAB 2018. The Switch’s suite of products will be on display utilizing its patented, customer-controlled switching platform, SwitchIT. The Switch At-Home, The Switch OTT, The Switch Studios as well as The Switch network extensions The Switch Mobile and The Switch Ethernet will be featured at this year’s show.  

“The Switch is the leading provider of customer-controlled video switching services throughout major media markets of the United States and key international locations, with 53 locations worldwide,” says Keith Buckley, president and CEO at The Switch. “Though The Switch has been historically known for its rock-solid, high-reliability transport network, it is truly a global full-service media solutions provider. We are excited to showcase our portfolio at NAB with an emphasis on products such as The Switch Cumulus, OTT Services and Studio Services.”

Leveraging its global fiber and satellite transmission network, in recent years The Switch has focused on increasing its network’s reach to content producers, distributors and rights holders, in more places than ever before. By extending its network via The Switch Mobile, which includes a fleet of remote production trailers, and The Switch Ethernet, which currently connects more than 175 venues to The Switch’s network, The Switch is not only able to increase the rich community of users connected, but is also able to truly support the entire media eco-system.

NAB 2018 Featured Products & Services:

The Switch At-Home: HomeRuns, The Switch’s at-home service, runs on The Switch’s high-reliability network and seamlessly integrates camera feeds, audio channels and file-based workflows to enable production at customer broadcast centers. The Switch’s At-Home virtual service goes one step further in cost-efficiency and flexibility, utilizing The Switch as production control, producing programming in The Switch’s secure private cloud, housed in The Switch’s hardened facilities, for delivery to clients linear and non-linear platforms.

The Switch OTT: The Switch OTT acquires, encodes and formats media for access to Content Delivery Networks and/or by Amazon Web Services (AWS), Direct Connect. By providing a full range of live event packaging and management services, The Switch OTT can integrate content elements into live programming customizing the OTT experience for every platform.

The Switch Studios: The Switch operates nine studios in the heart of major media markets like Burbank, Los Angeles, New York and London.  Connected to The Switch fiber network and satellite facilities, The Switch Studios are ideal for media tours, including multi-talent interviews, product staging, VO, demos and inserts, with a complete complement of cameras, audio equipment, lighting, teleprompter and wide selection of city backgrounds. Additionally, The Switch’s Burbank stages offer greater space and technical resources, multiple green screen facilities and the ability to host a studio audience.

SwitchIT: SwitchIT, puts the customer in control of scheduling and provisioning The Switch network, whether scheduled or on-demand, with no minimum or maximum times and no cancellation penalties.

The Switch Mobile: The Switch operates a fleet of production trailers that brings high-bandwidth, redundant, diverse services to remote locations. Each 22-foot trailer handles a minimum of eight inbound/outbound videos or ASI paths and up to 16 Ethernet connections, extending the high quality-of-service of The Switch network to remote television productions.

The Switch Ethernet: Built into more than 175 venues, The Switch supports remote production with Ethernet circuits provisioned over the same high-quality network that provides its primary transport between venues and points of presence.

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