Major League Rugby, AT&T Sports Networks Announce Telecast Agreement
Major League Rugby (MLR) announced a broadcast agreement with AT&T Sports Networks for MLR’s inaugural season,which starts in April. The deal completes MLR’s comprehensive distribution package, providing American rugby fans access to all matches.
AT&T Sports Networks will carry a 17-game package with rights to six MLR teams including Austin, Houston and New Orleans on AT&T SportsNet -Southwest region. ROOT SPORTS in the Northwest will carry Seattle matches and AT&T SportsNet -Rocky Mountain region will host Glendale and Utah games. San Diego will have a separate local rights agreement for their market.
The networks will televise home and away broadcasts of all games except the MLR Game of the Week, playoffs and championship match, which will air on CBS Sports Network. MLR programming will run in prime weekend time slots on Saturday afternoons and Sunday evenings on the networks.
MLR is building sustainable fanbases in rugby communities through coverage of every regular and postseason match. The regional telecasts are an important step in contributing to this objective of every game being broadcast to television and streamed online.
“We are extremely pleased to partner with AT&T Sports Networks,” says MLR Commissioner Dean Howes. “This key addition to our media plan combined with other telecast deals gives rugby fans access to match coverage from any location. We are thrilled that audiences everywhere will witness the progress of American rugby firsthand with us.”