NAB 2018

NAB 2018: Prime Focus Technologies To Showcase CLEAR Media ERP, GreyMeta Collaboration

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR for the media and entertainment industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their total cost of operations by automating the supply chain and managing their business of content better. At NAB 2018, Prime Focus Technologies will be showcasing its flagship product, the CLEAR Media ERP along with the results of its recent collaboration with GreyMeta.

Prime Focus Technologies’ CLEAR Media ERP Enhances Adobe Premiere Pro CC, More
The integration of Prime Focus Technologies (PFT), the technology arm of Prime Focus and Adobe Creative Cloud marks the latest in PFT’s partner strategies that focus on product versatility and creative excellence. Built using CLEAR’s Work Order Automation capability, the enhancements with Adobe Premiere Pro CC panel enables Work Order driven task management for Editorial, QC and Mastering.

While CLEAR helps in managing content, workflows and tasks during the post production process, the CLEAR panel for Adobe Premiere Pro CC, part of the Adobe Creative Cloud, benefits video editors by allowing ease in content discoverability through search and filter, preview of low resolution files and quick file restoration of required segments for editing. What makes the enhancements significant is the management of editorial, mastering and QC tasks that use the Adobe Premiere Pro CC workflow. A special mention for sporting events where this panel aids live playback to air, of stories built using a combination of segments of growing files from live video sources and archives.

Quality analysts can now access their QC Tasks from CLEAR Panels embedded within Premiere Pro and perform their job inside this enhanced solution. In an industry first, CLEAR Media ERP offers one tool to perform end-to-end QC operations on a single platform. This includes performing manual QC; reviewing AQC faults in Premiere Pro timeline; automatic QC data entry and high-resolution playback over SDI; QC override reviews in the Premiere Pro timeline; and content segmentation. The enhanced feature provides content creators with transformational capabilities that help decrease time-to-market and lower Total Cost of Operations (TCOP) by automating business processes around content and improved content management.

“We’re continually leveraging CLEAR with best-in-class production tools for improved media workflow efficiencies,” says Vimalesh Melwani, VP, Product Management at Prime Focus Technologies. “The integrated panel that PFT developed using the open APIs for Adobe Premiere Pro CC has given our customers easy access to media for editing, QC which improves workflow efficiencies, content security and creative enablement.”

“PFT has developed some unique enhancements for editors using Premiere Pro”, says Sue Skidmore, head of partner relations for Adobe professional video. “The CLEAR panel provides an intuitive interface to access MAM features which allows for increased productivity and better usability.”

Prime Focus Technologies,GrayMeta Collaboration Empowers Media, Entertainment Enterprises
Prime Focus Technologies (PFT), the technology arm of Prime Focus, has teamed up with GrayMeta to empower media and entertainment (M&E) enterprises with powerful AI/machine learning capabilities for faster, automation-driven content operations and improved decision making.

PFT’s flagship product, CLEAR Media ERP, along with GrayMeta empowers users with the freedom to access the galaxy of AI/machine learning capabilities (AWS, Azure, Google, IBM Watson to name a few), as appropriate for their downstream use case. Along with the consolidated discovery that can be put to use in business decision making across the enterprise, the collaboration with GrayMeta will help users leverage AI techniques like face detection, speech-to-text, location detection, and brand recognition to make content discovery far quicker and simpler. This will help them create compelling stories from vast content repositories with significantly faster turnaround time.

Powered by GrayMeta’s AI platform, CLEAR’s transformational features include tools for metadata management; search functions for both text and phonetic; storytelling/creation for use with both AI and manually logged metadata; transcription for speech-to-text; and subtitling complete with security watermarking. Additionally, content can be auto-tagged using Object Recognition as well as Face/Location Recognition technology to further enrich metadata. The solution is well positioned to help content enterprises boost monetization, while reducing the cost of manpower and infrastructure across cataloging, editing, and mastering operations.

“Our core focus has always been on benefiting our end users, and we are extremely excited to provide them with enhanced decision-making capabilities on the back of intelligent data,” says Melwani. “Our collaboration with GrayMeta, which also plays the role of an aggregator, will enable M&E companies to identify relevant content around any given theme with higher accuracy, help optimize and automate complex business processes, and tap new revenue generation opportunities.”

“With automation and consolidation on the rise, companies are seeking innovative solutions like CLEAR Media ERP to help manage their content better,” says Josh Wiggins, chief commercial officer, GrayMeta. “By combining the aggregated insights created by the GrayMeta Platform with the powerful toolset of CLEAR, content owners will have a remarkable opportunity to drive unprecedented productivity and monetization.”

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