NAB 2018

NAB 2018: Ooyala Simplifies Video Operations With New Media Platform, Partners With Avid

Ooyala will showcase its new Flex Media Platform at NAB 2018, with hands-on demos at their booth #SV1000 in the Silver Parking Lot, just outside the North Hall entrance. Ooyala’s Flex Media Platform is an open and extensible video production and delivery platform that simplifies and streamlines the process of managing, curating, orchestrating, publishing, analyzing, and monetizing video content.  

This content supply chain optimization platform, which leverages Ooyala’s deep experience serving customers with cloud-based solutions, minimizes the cost and complexity of content creation, orchestration, and distribution. Designed specifically to meet the needs of today’s media content owners and production companies, the platform provides customizable workflows, seamless integration of third party tools, and a common data set across the entire video operation to gain deeper insights, improve customer experience, and increase content ROI.

Unlike media asset management solutions, the Flex Media Platform provides a framework that optimizes the entire content supply chain, and can be further configured and developed by customers to meet their specific needs. Ooyala’s powerful analytics solution collects data and insights at every stage of the content lifecycle, empowering customers to make more informed business decisions and ensure they deliver the best content to attract and engage audiences.

“We are solving one of the media industry’s biggest pain points – how to get the most engaging content to market faster at a lower cost,” says Jonathan Huberman, CEO, Ooyala. “And what we’re hearing today from all broadcasters, studios, media companies, and enterprises is that they need efficient tools that easily integrate in order to produce, manage and distribute content profitably. This is today’s behind-the-scenes media revolution — a new paradigm in which no company wants to be tied to a proposed ‘one-size-fits-all’ solution, or individual solutions from multiple vendors or legacy systems that cannot be integrated.”

Ooyala developed this holistic solution to connect and power the entire content supply chain from pre-production to profit, while providing central workflows, shared metadata infrastructure and APIs that make the chain faster, smarter, more flexible and more profitable.

The platform leverages automation and artificial intelligence to streamline video workflows and processes, connect teams and tools for greater collaboration, and enable richer metadata and analytics that power critical new insights and a single source of truth throughout the entire content supply chain.

With its open and extensible architecture, the Ooyala Flex Media Platform can be completely configured to meet the particular needs of any workflows. The Ooyala Flex Media Platform integrates seamlessly with, or extends, any existing production system or tools to maximize the return on every media investment without uprooting existing systems or investments.

“Content owners and production companies need a solution that can streamline the entire process from creation to syndication, and ultimately distribution across devices,” Huberman continued. “The Ooyala Flex Media Platform empowers our customers giving them complete control over their operations, as well as a heightened level of data and insights crucial for engaging audiences and staying ahead of competitors. We designed the platform to futureproof our clients’ video business.”

Ooyala, Avid Collaborate On Media Asset Management Solution, Providing Flexibility
Ooyala has collaborated with Avid to integrate the new Flex Media Platform into Avid MediaCentral. The new Flex Media Platform now provides comprehensive, fully integrated media logistics functionality. With this new integration, Ooyala and Avid now offer a best-of-breed solution to get content to consumers seamlessly, rapidly and in a manner that is truly streamlined to maximize ROI.

“Media companies are managing growing inventories of high quality content, and they want a solution that eliminates the complexity of the process while increasing operational efficiencies,” says Huberman. “Being an Avid Alliance Partner means customers won’t have to uproot their existing tools and systems in order to have the most comprehensive solution possible. They can now leverage the advanced Media Logistics capabilities of the Flex Media Platform seamlessly within their existing Avid infrastructure.”

Managing video assets is a common challenge for many media companies that handle large amounts of content yet lack efficient metadata capabilities. Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, solves this challenge with the Flex Media Platform. It is an open and extensible video production, delivery and content-supply-chain-optimization platform that simplifies and streamlines the process of managing, curating, orchestrating, publishing, measuring and monetizing video content. Among other features, the platform can automate the assignment and management of metadata across complex, fast-growing inventories of video assets.

 The integration empowers customers with advanced metadata modelling using metadata aggregated from a variety of sources. Assets can be seamlessly transferred from cloud-based storage into existing Avid production environments.

“By integrating the metadata capabilities of the Ooyala Flex Media Platform, we’re powering a best-of-breed solution that provides a ‘single source of truth’ and better overall orchestration of the process,” says Ed Caracappa, Sr. Director Global Alliances at Avid. “We’re now able to provide modern content supply chain solutions to digital media production processes that continue to become vastly more complex.”


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