The Olympic Channel Announces New Partnerships And Agreements
Following the 2018 SportAccord Convention in Bangkok, The Olympic Channel has reached cooperation agreements with the international governing bodies for kickboxing, sambo, and squash, along with the Fédération Internationale Cinéma Télévision Sportifs (FICTS) to collaborate on content for the multi-platform global media outlet.
The agreements with the World Association of Kickboxing Associations (WAKO), International Sambo Federation (FIAS), Professional Squash Association in collaboration with the World Squash Federation (WSF) and FICTS bring the number of partners with the Olympic Channel to 67. Federation partners include international sports federations, recognised federations and organisations, multi-sport organisers and non-recognised federations.
“We are thrilled to welcome kickboxing, sambo, squash and FICTS to the Olympic Channel family,” says Mark Parkman, GM of the IOC’s global Olympic Channel. “We share a common goal to increase both the size of the audience and active participation for their organisations, and we look forward to working together to promote their sports and to help grow their audiences worldwide.”