FloSports Acquires EuroLeague Basketball Rights in North America

FloSports has struck a multiyear agreement with EuroLeague Basketball to be the Turkish Airlines EuroLeague’s and 7DAYS EuroCup’s official distribution partner in North America. The deal enables FloSports to provide live and on-demand coverage of more than 250 EuroLeague and 180 EuroCup games on FloHoops.com.

FloHoops is the leader in live coverage of elite prep and college basketball, including the 2018 boys and girls Nike Elite Youth Basketball League (EYBL), and the 2018 AAU Boys National Championships and Super Showcases. This past season, FloHoops aired top high school tournaments and showcases, such as the Hoophall Classic, City of Palms, and Les Schwab Invitational, as well as Big Ten basketball and the Paradise Jam and Junkanoo Jam preseason college events.

As the new home for EuroLeague and the EuroCup, FloHoops’ coverage includes the entire regular season and postseason for the 2018-19 and 2019-20 seasons, including playoffs and championships. This 2017-18 season, FloHoops will also cover the Turkish Airlines EuroLeague Final Four games that will be played on May 18 and 20 in Belgrade.

The EuroLeague has featured some of the top basketball players in the world, including well-known NBA players such as Pau Gasol and Manu Ginobili (San Antonio Spurs), Ricky Rubio (Utah Jazz), Nikola Mirotic (New Orleans Pelicans), Bogdan Bogdanovic (Sacramento Kings), Dario Saric (Philadelphia 76ers), Bojan Bogdanovic (Indiana Pacers), Marc Gasol (Memphis Grizzlies) and Goran Dragic (Miami Heat), amongst many others. The EuroLeague is also home of potential NBA draft lottery pick Luka Doncic (Real Madrid).

FloHoops now features 191 days of live basketball coverage across 167 games and tournaments year-round.

“Our aim is to provide the most comprehensive basketball coverage to fans across all levels of the game, and partnering with EuroLeague is another positive step for FloHoops,” FloSports COO & Co-Founder Mark Floreani said. “There is no higher level of play outside of the NBA than the EuroLeague, which has been the leader in professional international basketball for nearly 20 years.”

“We are delighted to sign FloSports as a partner to deliver the EuroLeague and EuroCup experience to our growing audience in North America,” EuroLeague Basketball Senior Director Marketing & Communication Alex Ferrer Kristjansson said. “There could not be a better home for our games than FloSports, widely known for their innovation in presenting top sports content to digital audiences.”

To access live and on-demand coverage of EuroLeague games, visit FloHoops.com and become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch on your big screen by downloading the FloSports app on iOS, Roku, or Apple TV 4.

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