DirecTV Latin America Enlists Friends of Mine to Create Extensive Soccer Graphics Package
Emmy Award-winning design and branding studio Friends of Mine (FOM) has completed an extensive, nearly year-long graphics package assignment for client DIRECTV Latin America. FOM was retained to create an evolutionary promotional visual campaign throughout the Ligas soccer season that celebrates the excitement of that sport. The campaign, which first aired at the start of the 2017/2018 soccer season in August, has been airing on DIRECTV’s Latin American network since then.
The European Football Leagues (Spain, England and France) and their respective Cups, will wrap their seasons just before the World Cup this year. Every year, DIRECTV Sports broadcasts the most complete coverage of the games from those leagues. With those leagues now in the Finals, FOM will soon also be creating the celebratory piece that wraps Las Ligas, as DIRECTV Sports sets its sites on the World Cup 2018, to be held between June 14 and July 15 in Russia.
For the new graphics package, FOM provided creative ideation, design, editing, animation, production and post production. FOM needed to emphasize both the exclusive soccer programming benefits that DIRECTV provides its audiences, while also visually illustrating the feats, goals, and celebrations of the best players and best teams in the world. Month to month, from August 2017 to May 2018, FOM created broadcast promos that were adapted and customized during the season. FOM also reinforced those visual pieces across digital media outlets, including Facebook, Instagram, and the DIRECTV website.
“With Friends of Mine, we created a successful European Soccer Leagues campaign that communicates all of the benefits DIRECTV offers its subscribers,” says Johann Gamez, Creative Lead Producer for DIRECTV. “FOM was a great partner that made it possible – they are a team of true professionals who are always ready to bring creativity to the next level.”
“We based our creative execution for this assignment on the concept of ‘Intersections’ – the DIRECTV Sports brand through the filter of digital energy. High resolution, excitement and eye-catching contrast definitely fueled this concept,” says Adam Espinoza, FOM Co-Founder and Creative Director.
Adds FOM Co-Founder and Creative Director Jeremy Lindenmier, “This project presented us with a truly exciting opportunity. We were thrilled to have been able to present our ideas, and watch them come to fruition, in the promotion of DIRECTV Sports on behalf of these truly amazing European soccer leagues.”