Legrand Optimizes Customer Experience with New Marketing Strategy
Legrand unveiled a new Commercial AV go-to-market strategy to serve its U.S. commercial integrator customers through the recently formed Legrand AV Division.
The new launch, scheduled for September 1, 2018, plays to the strengths of its Commercial AV brands while leveraging an expanded sales team structure to help customers solve their AV integration challenges. At launch, customers will benefit from one resource for all brands backed by a team of product specialists, additional inside sales support, channel experts, and a group dedicated to driving sales leads to our customers. It also allows customers to leverage the collective strength of Legrand’s scale, and take advantage of the expanded portfolio of products and customer experience efforts across the company — all to ensure an amazing AV experience.
“Legrand is committed to serving the professional AV industry and we’re continually working to improve how we go to market in an effort to be the easiest partner to do business with. As we’ve continued to add brands to our portfolio, we realized it was causing complexity for our customers. That’s why we have been diligently gathering customer input, evaluating our markets and benchmarking successful models to ensure we are meeting their needs. We are excited to officially put this strategy into action in the coming months. We truly feel that we will be a better partner by building a sales and marketing structure that more closely aligns with our customer’s needs,” says Steve Durkee, SVP/GM, Legrand AV Division.
“Giving our customers a single contact responsible for their business is something they’ve been asking for as we’ve brought our Commercial AV brands together. Now they will have that one key contact as well as an expanded group of sales experts focused on their every need — from product specific information to opportunity development. We’re looking forward to working even closer with our customers to help solve their integration challenges,” says Mike Baker, SVP/GM, Legrand AV Division.
Legrand will work to communicate and deploy the new strategy, which is effective September 1, 2018. The current strategy and customer contacts remain business as usual. Legrand is focused on minimizing any disruption to its customers so will continue to communicate throughout the process.